With iOS 7 Apple Needs to Change its Philosophy

WWDC 2013Apple needs to prove that it can still wow us – even the average Apple user will tell you this. But tomorrow’s Worldwide Developer Conference (WWDC) keynote will be about much more than software or hardware – it’s about a philosophy. With the long-awaited iOS 7 redesign and iRadio looming, there will still likely be one important feature missing within these products: making them available for everyone. Apple’s closed philosophy has served it well over the years, but other competitors such as Google, have made their apps available on iOS. Google knows that it can’t win the mobile war by ignoring iOS – the same is especially true of Apple regarding Android’s more than 70 percent market share. Android is just too big to ignore and Apple needs to embrace it. Continue reading