The Failed Google+ Ghost Town Argument

TechCrunchThere’s a resurgence in the old “ghost town” argument surrounding Google+ recently. I’ve seen doubts about monthly interaction estimates, surprise at the lack of panic with Google+’s recent power out, and discredit around Google+’s new application sign-in service. Many of these articles have come from authors who haven’t filled out a Google+ profile and/or barely dabbled with the social network, but still consider themselves authorities on the subject. Now of course people are entitled to their own opinion, but here’s my take on what’s happening with Google+ usability and why so many get it wrong. Continue reading