The Failed Google+ Ghost Town Argument

TechCrunchThere’s a resurgence in the old “ghost town” argument surrounding Google+ recently. I’ve seen doubts about monthly interaction estimates, surprise at the lack of panic with Google+’s recent power out, and discredit around Google+’s new application sign-in service. Many of these articles have come from authors who haven’t filled out a Google+ profile and/or barely dabbled with the social network, but still consider themselves authorities on the subject. Now of course people are entitled to their own opinion, but here’s my take on what’s happening with Google+ usability and why so many get it wrong. Continue reading

Getting the Most out of Google+ with Google Analytics

It’s a marriage we’ve been waiting for. The ability to integrate Google’s powerful analytical tool Google Analytics with Google+. Over the past couple weeks, this update has been rolling out to various profiles and I have to say I love it. Why? Well in the brief time of my new blog site I’ve wondered what people have been saying about my particular posts if they forgot to +mentioned me. So how do you leverage these new features as well old ones to get the most out of Google+? Let’s start with the new. Continue reading

6 Reasons why Google Music is Better than iTunes

Is it just me or is Google’s under performing music service “Google Music” one of the company’s best kept secrets? Many, if you told them about the service, have probably never even heard of it or have no idea what differentiates the service from say iTunes. And most if they ever did, would probably react with eye rolls and sighs. So for the digital laggards out there who say, “I already have iTunes, what’s the point to getting Google Music?” Here are six benefits you can’t get with iTunes. Continue reading