Escape Your Twitter Funk with Pinterest

One of the biggest issues with Twitter for marketers is perhaps its greatest strength for others: text. This feature works great for news updates, mobilizing large groups, and creating a true fast and productive mobile communication method. But because Twitter relies heavily on shortened URLs and text to promote your message, Twitter becomes a sea of drifting headlines, with no other unique engagement to entice customers to click. Just the idea of text bores me from a product perspective and any marketer will tell you customers respond to images, video, and interactivity more than copy. Customers want to see the product in action, and then ask questions later. Continue reading

6 Reasons why Google Music is Better than iTunes

Is it just me or is Google’s under performing music service “Google Music” one of the company’s best kept secrets? Many, if you told them about the service, have probably never even heard of it or have no idea what differentiates the service from say iTunes. And most if they ever did, would probably react with eye rolls and sighs. So for the digital laggards out there who say, “I already have iTunes, what’s the point to getting Google Music?” Here are six benefits you can’t get with iTunes. Continue reading

Google+: Destroying SEO and Why That’s a Good Thing

Now anyone who knows a little about SEO, knows the importance of keywords, Meta tags, inbound links, and AdWord campaigns. You may know to notify Google about crawling new sites/landing pages you produce or you may constantly worry about your current page rank on the top search sites. You may have call-to-actions embedded in YouTube videos and your CPC campaigns may be an overwhelming success. But what if all that went away? What if content could stand alone? What if the only promotion you ever needed was great content? Insert Google+. Continue reading