How Android’s Fragmentation Actually Helps Google

Most of the people who complain about Android’s fragmentation, probably bought the wrong Android device. Because to be honest, Android’s fragmentation really doesn’t hurt Google, it actually helps. When looking at the early years of Android, where stock versions of the OS were just down right ugly, modulated versions like HTC Sense, Motoblur, and TouchWiz actually saved Android. It allowed people to not only select from different hardware, but also choose unique versions of the OS under the same platform. All that mattered to Google was that they funneled into Google Play (formerly called Android Market). Because Android is basically free, getting more people into Google Play is how Google makes money. Continue reading