It’s hard to understand a problem, when there isn’t one. Before 1 p.m. EST, on Oct. 23, 2012, Apple enjoyed a comfortable lead in the tablet space after selling its 100 millionth iPad. But after 1 p.m., in San Jose’s California Theater, it seemed as if Apple had forgotten who they were. They were no longer a company driving innovation, but rather a byproduct of reactionary development for an industry they had lost control over. Continue reading
Before the Kindle Fire, the tablet world offered really only one device: the iPad. Its dominance was overwhelming and many wondered how others could gain a foothold in the space. The Kindle Fire became the first device to prove that real success in the tablet space was possible – outside of the iPad. But not everything about the Kindle Fire was as magical as it seemed. In order for Amazon to sell their tablet at its impossibly-low price of $199, it had to sell at a loss. Continue reading
For a device owning the tablet space, Apple seems more reactive than proactive lately. As rumors continue to circulate about a 7-inch iPad, what is Apple thinking? By offering the Nexus 7 at $200, Google has conceded the high-end tablet market for now. Where unlike the iPhone, Apple’s iPad could exist virtually uncontested in its price range. It’s just up to Apple to convince the buyer to shell out an extra $300 – something they have done successfully for years. Continue reading
Bloomberg reports, that two individuals with knowledge of the project say Apple is designing a 7 to 8 inch tablet “iPad Mini” to compete with less-expensive alternatives like Google’s new Nexus 7 model.
Google designed the $200 Nexus 7 after Amazon’s Kindle Fire, which is currently the only tablet to gain any significant traction against the iPad by completely undercutting Apple’s dominant tablet presence through price ($200 Kindle Fire to $500 iPad). Continue reading