Vic Gundotra, Google’s senior vice president of social business, wants you to think of Google+ as not a social network, but rather something a little more broad. In fact, he’d like you to not really acknowledge it as one at all.
So why does Google+ – in my opinion – work so much better for smaller businesses than Facebook? Why can unknowns become known so much easier on Google+? There are a couple reasons. Let’s start with the most important: Google Search. Of course, like all social media platforms, Google+ has its very own search feature. But what makes this feature fundamentally different from Facebook is how it is utilized. Continue reading