In a sea of social networks struggling for relevance, finding ways to differentiate from the competition has become a recurring challenge for Google+. It has remained a social network offering every option available on alternatives, but nothing truly differentiated for everyday use. Google+ Hangouts remain very powerful, but video chatting will always linger as a third-tier communication method (texting first, voice calling second). Because of this, the missing final piece to the Google+ puzzle has always been real-life users – meaning people you know in reality using it consistently. Continue reading
Tag Archives: google plus
5 Threats the Cloud Poses to Apple’s Future
Apple makes money through a variety of services and products. Unlike most competitors, all of these offerings are available through one entity: Apple Inc. It allows the company to make oodles of money through a variety of platforms, but what happens when most of the framework in these spaces change? What happens when the cloud and its pieces become the norm? iCloud causes its own problems while fixing others, so below are five things that are moving into the cloud that could threaten the tech giant. Continue reading
Getting the Most out of Google+ with Google Analytics
It’s a marriage we’ve been waiting for. The ability to integrate Google’s powerful analytical tool Google Analytics with Google+. Over the past couple weeks, this update has been rolling out to various profiles and I have to say I love it. Why? Well in the brief time of my new blog site I’ve wondered what people have been saying about my particular posts if they forgot to +mentioned me. So how do you leverage these new features as well old ones to get the most out of Google+? Let’s start with the new. Continue reading
Escape Your Twitter Funk with Pinterest
One of the biggest issues with Twitter for marketers is perhaps its greatest strength for others: text. This feature works great for news updates, mobilizing large groups, and creating a true fast and productive mobile communication method. But because Twitter relies heavily on shortened URLs and text to promote your message, Twitter becomes a sea of drifting headlines, with no other unique engagement to entice customers to click. Just the idea of text bores me from a product perspective and any marketer will tell you customers respond to images, video, and interactivity more than copy. Customers want to see the product in action, and then ask questions later. Continue reading
Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind
Several articles have appeared over the past week highlighting how Google+ is “dieing,” but maybe they’re looking at it through the wrong lens? What if Google+ never needed to be Facebook, but rather exist as something more? Continue reading
6 Reasons why Google Music is Better than iTunes
Is it just me or is Google’s under performing music service “Google Music” one of the company’s best kept secrets? Many, if you told them about the service, have probably never even heard of it or have no idea what differentiates the service from say iTunes. And most if they ever did, would probably react with eye rolls and sighs. So for the digital laggards out there who say, “I already have iTunes, what’s the point to getting Google Music?” Here are six benefits you can’t get with iTunes. Continue reading
Google+: Destroying SEO and Why That’s a Good Thing
Now anyone who knows a little about SEO, knows the importance of keywords, Meta tags, inbound links, and AdWord campaigns. You may know to notify Google about crawling new sites/landing pages you produce or you may constantly worry about your current page rank on the top search sites. You may have call-to-actions embedded in YouTube videos and your CPC campaigns may be an overwhelming success. But what if all that went away? What if content could stand alone? What if the only promotion you ever needed was great content? Insert Google+. Continue reading
What if Facebook was Good for Google+?
A great post by Mike Elgan the other day about how to get your friends and family on Google+, and making G+ your only social media stop. But what if Google+ needed Facebook? What if Facebook made Google+ better? Continue reading
Facebook Sucks: Google+ Blows Away Facebook for User Visibility
So why does Google+ – in my opinion – work so much better for smaller businesses than Facebook? Why can unknowns become known so much easier on Google+? There are a couple reasons. Let’s start with the most important: Google Search. Of course, like all social media platforms, Google+ has its very own search feature. But what makes this feature fundamentally different from Facebook is how it is utilized. Continue reading