Facebook’s new super app (or launcher) Facebook Home is pretty, functional, and a creative take on how to approach smartphone UI. It naturally makes sense for Facebook to focus on people rather than apps, but for Facebook Home the icing may be a little too thick for most to digest. Continue reading
Tag Archives: facebook
The Failed Google+ Ghost Town Argument
There’s a resurgence in the old “ghost town” argument surrounding Google+ recently. I’ve seen doubts about monthly interaction estimates, surprise at the lack of panic with Google+’s recent power out, and discredit around Google+’s new application sign-in service. Many of these articles have come from authors who haven’t filled out a Google+ profile and/or barely dabbled with the social network, but still consider themselves authorities on the subject. Now of course people are entitled to their own opinion, but here’s my take on what’s happening with Google+ usability and why so many get it wrong. Continue reading
5 Threats the Cloud Poses to Apple’s Future
Apple makes money through a variety of services and products. Unlike most competitors, all of these offerings are available through one entity: Apple Inc. It allows the company to make oodles of money through a variety of platforms, but what happens when most of the framework in these spaces change? What happens when the cloud and its pieces become the norm? iCloud causes its own problems while fixing others, so below are five things that are moving into the cloud that could threaten the tech giant. Continue reading
Mountain Lion Highlights Apple’s Growing Irrelevance
There are two ways to look at Apple. The first is to view Apple as product with its corresponding parts. Play nice by owning each part and Apple will reward you. The second is Apple as a service and its web-based tools. Deviate from the plan and Apple will ignore you. Continue reading
Is Google+ a Social Network?
Vic Gundotra, Google’s senior vice president of social business, wants you to think of Google+ as not a social network, but rather something a little more broad. In fact, he’d like you to not really acknowledge it as one at all.
The Power of the Post: 6 Ways to Nurture Your Google+ Content
Unlike any other social media site, Google+ offers you the ability to get the most out your posts. Because of a few key features only on Google+, the site offers the greatest ability for exposure over Facebook, Twitter or any other. Disagree? Well for anyone who is not a known commodity (celebrity, popular brand) getting visibility has never been easier on G+ – I’m a great example. Many of you have no idea who I am, but that doesn’t prevent me reaching you on Google+. Two weeks ago I had a very simply post about street lights, it was shared by 768 users, +1-ed by 1,582 and acquired 285 comments (link to post). Just try doing that on Facebook or Twitter – good luck. Now I only bring this up, because this could easily be you and here’s how. Below are six steps to get the most out of your posts and give them the maximum level of exposure. Continue reading
Getting the Most out of Google+ with Google Analytics
It’s a marriage we’ve been waiting for. The ability to integrate Google’s powerful analytical tool Google Analytics with Google+. Over the past couple weeks, this update has been rolling out to various profiles and I have to say I love it. Why? Well in the brief time of my new blog site I’ve wondered what people have been saying about my particular posts if they forgot to +mentioned me. So how do you leverage these new features as well old ones to get the most out of Google+? Let’s start with the new. Continue reading
Escape Your Twitter Funk with Pinterest
One of the biggest issues with Twitter for marketers is perhaps its greatest strength for others: text. This feature works great for news updates, mobilizing large groups, and creating a true fast and productive mobile communication method. But because Twitter relies heavily on shortened URLs and text to promote your message, Twitter becomes a sea of drifting headlines, with no other unique engagement to entice customers to click. Just the idea of text bores me from a product perspective and any marketer will tell you customers respond to images, video, and interactivity more than copy. Customers want to see the product in action, and then ask questions later. Continue reading
Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind
Several articles have appeared over the past week highlighting how Google+ is “dieing,” but maybe they’re looking at it through the wrong lens? What if Google+ never needed to be Facebook, but rather exist as something more? Continue reading
Google+: Destroying SEO and Why That’s a Good Thing
Now anyone who knows a little about SEO, knows the importance of keywords, Meta tags, inbound links, and AdWord campaigns. You may know to notify Google about crawling new sites/landing pages you produce or you may constantly worry about your current page rank on the top search sites. You may have call-to-actions embedded in YouTube videos and your CPC campaigns may be an overwhelming success. But what if all that went away? What if content could stand alone? What if the only promotion you ever needed was great content? Insert Google+. Continue reading